HNC/D Digital Content Creation
- Type: Full Time
- Level: 4/5
- Location: Stafford
- Sector: Creative, Digital and High Tech
Course Overview
Our HNC/D in Digital Content Creation course provides students with a versatile skill set and in-depth knowledge of digital media production. Through practical training in video editing, graphic design and multimedia storytelling, students learn to create compelling content for web, mobile, and social media platforms.
With a focus on industry trends and emerging technologies, graduates are prepared to pursue careers as digital content creators, multimedia specialists, or social media managers in a wide range of industries.
The course is ideal for anybody interested in working in digital marketing or social media, and follows a Digital Design pathway focusing on the creation of digital media content. It focuses on specialist areas including:
CINEMATOGRAPHY, MOTION GRAPHICS AND STILL IMAGE COMPOSITION: Utilising cameras & lighting to produce various cinematic and promotional moving image sequences.
NARRATIVE DEVELOPMENT AND VISUAL STORY TELLING: Producing planned sequences of still, moving or animated images to convey narrative across platforms.
DIGITAL DESIGN: From brand guidelines to user experience, this area focuses on graphic design projects using key industry relevant software for the creation of brands and ads
MOTION GRAPHIC DESIGN: The production of motion graphics will bring together your composition, movement and graphic design knowledge.
SOCIAL MEDIA MARKETING: As a final project you will be working directly with clients, creating content, tracking insights and engagement and preparing marketing schedules for their next campaign.
PROFESSIONAL WORKING PRACTICES: interpreting and developing productions to client’s briefs and expectations, focusing on web and social media based output.
PROMOTION AND ADVERTISING: This area brings all of your skills together. By the end of the HND you should be fully competent in the creation of still and moving promotional and advertising content, as well as fully confident in the deployment of materials to audience.
Enrichment is at the core of this course, with various trips organised each year. Trips have included visits to galleries and exhibitions in London, Coventry, Birmingham, Manchester and Liverpool.
As part of the programme we run regular client led live briefs involving industry professionals to enhance students experience and knowledge of the professional industry. This can include working closely with advertising agencies including Dentsu, Ingestre Park Golf Club, The Emporium and Mr Popples Chocolate.
This course runs over 3 days and runs from the Stoke-on-Trent and Staffordshire Institute of Technology on Castle Street.
After successful completion of the HND (Level 5), during which you will be advised on becoming work ready, you could decide to apply for a position within the digital marketing industry in roles such as digital content creator, media content creator, video content creator, digital marketer, social media officer and content editor. Other careers include working as a freelancer, being employed as part of a creative or design agency or working in-house within a marketing team. There are so many options for you to consider.
On completion of the HNC, students may choose to progress onto a HND (Level 5) which is is equivalent to the second year of a Bachelors degree. The HND course is offered subject to numbers and could be offered at either Newcastle or Stafford campuses. You could then progress onto a ‘top-up’ degree in a digital media and communications related subject.
Typically, you will need to have completed a relevant BTEC Extended Diploma course in a relevant BTEC Level 3 Programme OR 2 A Levels at grade C, OR a Foundation Diploma in Art and Design. The College also welcomes applications from mature students and students with relevant experience but without formal qualifications. Those already working within the creative industries who wish to obtain accreditation for their skills and to enhance them may also apply. All prospective students will be interviewed, by a specialist lecturer. You will need to bring either a printed portfolio of work to interview, or provide a link to an online digital portfolio for us to view. This will help us offer you the best guidance possible.
Unsure if this is for you? Please contact our team on info@sotsiot.ac.uk. We look forward to hearing from you.
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